Privacy Policy

Merlino Baking Company is committed to privacy and security for all of our customers. We know that privacy is important, so we are providing this Privacy Statement to communicate our policies with respect to your information when you use our website, or any service made available on our website (the “Services”).

Information Collection and Use

Information You Give Us. While you browse some parts of the our website, the Services require you to input certain information. In doing so, you voluntarily give us information, such as your name, address, telephone number, and email address. We refer to information that can personally identify you, such as your name and email address, as “Personal Information”. We may use your Personal Information to improve our services and to contact you to notify you of new services, changes to the Services or third-party services that may be of interest to you. Except as specifically stated in this Privacy Statement, we do not disclose your Personal Information to third parties.

Usage Information. We collect non-personal statistical information that does not individually identify you. It includes non-personal statistical information about your internet connection, the equipment that you use to access our Services and how you use our Services. We refer to this information as “Usage Information”. This information allows us to optimize the Services to the internet connections and equipment that is used to visit our website. For instance, we may collect information on how long you use the Services, on whether you have used the Services before and on how many occasions, how frequently you use the Services, and at what points you exit the Services to make the Services better. We collect this information both directly from you when you provide it to us and automatically as you navigate through and interact with our Services, (i) including details of your visits to our Services, including traffic data, location data, logs and other communication data and the resources that you access and use on the Website and (ii) information about your computer and internet connection, including your IP address, operating system and browser type. The technologies we use for this automatic data collection may include:

  • Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. We use session cookies to keep track of your login information. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our Services. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you use the Services.
  • Pixel Tags / Web Beacons. Pages of our Website and our e-mails may contain small electronic files known as web beacons (also referred to as clear gifs. pixel tags and single-pixel gifs) that permit us, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of certain content and verifying system and server integrity).

Third-party Service Providers

We may use third-party service providers in order to efficiently provide our Services to you. These services include such things as web hosting, survey providers, and credit card payment processing. Some third-party service providers will collect information directly from you and provide us with relevant data (such as credit card processing companies). We may use this information to carry out our obligations and enforce our rights arising from any contracts entered into, for instance, to collect any authorized fees. Information collected from these third-party services is governed by their privacy policies. You should view the privacy policy of third-party service providers before providing information to them. Even though we do not disclose your Personal Information for these purposes without your consent, if you interact with a third-party, the third-party may have access to your Personal Information.

Sharing Information

We may disclose Usage Information without restriction. We do not disclose your Personal Information except in the circumstances described here:

  • Your Consent: We may share or disclose your Personal Information at your direction in connection with your use of the Services. For instance, we will email you order confirmations to the email address you provide to us.
  • Service Providers: We may share or disclose your Personal Information to contractors, service providers and other third parties we use to support our business and who are bound by contractual obligations to keep Personal Information confidential and use it only for the purposes for which we disclose it to them.

Choices About How We Use and Disclose Your Information

We strive to provide you with choices regarding the Personal Information you provide to us. We have created mechanisms to provide you with the following control over your information:

  • Tracking Technologies. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, please note that many parts of the website and Services may then be inaccessible or will not function properly.
  • Email Communications. Periodically, we notify our customers of new products, announcements, and updates. If you would like to opt-out of being notified you can send us an email via our Contact Page or choose to opt-out by unsubscribing to any email we may send.

Secure Shopping on our Website

We want your experiences at to be safe and secure and we are fully committed to this goal. Therefore, we use 256 bit, Secure Sockets Layer (SSL) technology, the most robust encryption technology currently commercially available, to encrypt your credit card number and other personal information as it travels over the internet from your computer to our secure server. SSL is a standard technology used by millions of commercial e-commerce websites. You can always tell when a web page uses SSL since the “http” in your browser’s address box changes to “https” (the "s" stands for secure). Some browsers will also display a closed lock at the bottom or top of the page.

Using your credit card to place an online order on our website is far safer than using your credit card in a store or over the phone. This is true for several reasons both technical and practical.

However, in very rare cases, some older internet browsers may not be able to "communicate" with our secure server. If you experience any difficulties with your online order, or prefer to order via telephone, please call our Customer Service Department toll free at 1-800-800-9490.